Brief
Maintaining Brand Identity through Various Systems
Trekon is a shoe company I built for hiking. This brand was the ideal brand for walking through all forms of terrain, which I chose as a mountain range for the logo. Because this is a shoe brand specific and not a store company, like NIKE has multiple clothing options, when designing I had to overcome that challenge of my limited materials to work with since this is only about shoes. So, my best approach was reflecting the natural side of the brand with the literal use of the word nature.
